Search Engine Optimization SEO

Demystifying SEO

Search Engine Optimization have you confused? Talk to 100 consultants and get 100 different recommendations.

The truth is that every search engine is different and there is simply no way to optimize for every possible combination. You can spend tens of thousands of dollars purchasing search engine placement, however, in the long run, that simply is not practical. Enter Organic SEO.

Organic SEO takes a significant amount of time, but the investment continues to pay off over the life of your website. Each page you wish to improve search engine ranking requires the following:

Keyword research

Professionally written copy using current SEO specifications

Titles starting with the primary keyword

Titles containing at least 3 words

Descriptive titles less than 66 characters

Page URL must contain the keyword

Meta tag must start with the keyword

Meta tag should contain a call to action in less than 160 characters

Keywords meta tag must contain the page keyword

H1 tag should be on each page and contain the primary keyword

Search Engine Optimization, when done correctly, will continue to increase rankings across most major search engines over the life of your website.

So how can 125 Web Design help?

Not all websites require SEO. 125 Web Design creates websites with SEO in mind and WordPress does a fair job of optimizing pages for SEO. However, our professional SEO package will improve your search engine placement by 70-80% over time. Pages that have already been posted can be updated to include Search Engine Optimization at any time.

Not all pages of a website need Search Engine Optimization. Think of it this way, SEO is like buying advertising; you do not need to buy an ad in every magazine or purchase every billboard. Rather, you pick and choose targeted placement. Targeting a few pages of your website will improve your search engine placement and keep expenditures to a minimum. 125 Web Design can optimize specific pages for about $40 per page with a single $50 setup fee. This includes all of the above stated requirements for organic SEO.

Remember, this investment is one time, but continues to produce returns for the life of your website.

Please note that all organic SEO takes 1-6 months before it starts to meet its maximum potential.